MCCircleGenerator.com is an online tool that helps Minecraft gamers generate pixelated circles for their in-game builds.
When this product was being designed and built, we were handling its SEO strategy. Despite entering a highly competitive space dominated by established tools, we focused on optimizing for high-volume keywords such as “Minecraft circle generator,” which sees over 30k monthly searches in the US alone.
Over a dedicated period of three months, we employed targeted on-page and off-page SEO strategies, in-depth keyword research, and competitor analysis to position the tool for success. The results speak for themselves:
15K new users
28K total views
29K sessions, with 25K sessions driven organically
The campaign’s success included securing top 10 rankings on Google for competitive keywords during the initial months and consistently maintaining a top 3 position on Bingsince the launch. This project demonstrates our ability to drive impressive organic growth for new and niche products, even in competitive markets.
Working process
We employed a comprehensive and phased approach to ensure the project achieved its organic growth goals. Here's how we made it happen: